Glasurit, premium paint brand of BASF, has expanded its support and commitment and extended its distribution agreement with its partner Colors company for paints in the Kingdom of Saudi Arabia.

CEP was established in 1989 by Kamel Galib Al Qudsi in Jeddah. The company has grown rapidly since then and now employs over 150 people with warehouses and offi ce spaces in nine main economic centres of Saudi Arabia spread over Jeddah, Makkah Mukarram, Riyadh, Dammam, Khamis Mushayt, Gizan, Taif and Madinah Munnawara with the head offi ce situated in Jeddah.

Now a major supplier of quality products to the entire Saudi Arabian refi nish market, CEP has been Glasurit’s solo refi nish paint dealer in the Kingdom of Saudi Arabia for a number of years.

Long-term plans for the strategic growth of the partnership were discussed during CEP’s recent visit to BASF Middle East’s newly inaugurated regional offi ce, and a contract underpinning the agreement was signed by both parties.

Hamza Pallialil, general manager for CEP said, 'We are a well-established company with a highly professional sales, marketing and distribution network in the region and with a well trusted OEM refi nish paint brand like Glasurit that has OEM approvals than any others in the market, we were able to fi nd the perfect fi t in meeting the customers expectation.'

'Glasurit's long-standing reputation for quality products is undeniable compared to other brands,' added Kamel Al Qudsi, president of CEP.

Glasurit, premium paint brand of BASF, has expanded its support and commitment and extended its distribution agreement with its partner Colors company for paints in the Kingdom of Saudi Arabia. Carl Roy, regional key account manager Middle East, said, 'Having such an industry focused partner off ering a complete refi nish solution to their customers with the level of support off ered in the Kingdom by CEP really underpins Glasurit’s core values. Effi ciency is key to success and CEP works every day to enable this.'